Mobile-first personal pages with a purpose

After a few years of focusing on “engagement” features and native mobile apps, we decided to take a fresh look at what made about.me amazing in the first place — beautiful pages that are easy to make, easy to understand, and easy to use.

Through extensive user research and a deep dive into evolving global trends, we discovered three key insights that informed our new direction. These insights were:

1. How we made connections with new people had transcended traditional boundaries and was happening across a spectrum of devices.
2. We were witnessing a shift from traditional job roles to an independent workforce.
3. Many workers of all ages wanted to turn their hobbies into a source of income.

These findings led to a reimagined product and a completely new onboarding experience that made it easy to upload an amazing photo from any device and emphasize a singular, powerful call to action that resonated with a person’s core values and interests.