Creating an identity for coffee in a barn

Whether we need our caffeine fix or the latest word on hot local topics like organic farming, oysters, or elk fences, we head over to Toby’s Barn in the center of Point Reyes Station. Point Reyes is a small coastal hamlet with a tight community of ranchers, farmers, artisans, and artists, and a destination for anyone seeking breathtaking landscapes, exquisite food, and time to reflect in nature. Our goal was to capture all of this in a single timeless identity that celebrated the spirit of community and sustainability and presented “third-wave coffee” in a fun and approachable way.